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As a designer fashion brand, Neutra Bebe’s marketing calendar is centred around product collection releases.
To nurture customers’ lifetime relationships with the brand and create consistency in their comms, our team developed an email marketing strategy that incorporated timely automated emails and manual campaign emails capitalising on product releases.
It was particularly important for Neutra Bebe to understand the life stage their customers are going through. As new product collections are launched, their customers’ children will be growing up, and this will be essential to marketing methods.
Although Neutra Bebe did email marketing before contacting us, it mostly consisted of occasional promo emails that brought in approximately 1% of their online revenue. Our goal was to create an effective email marketing strategy and integrate it with the overall sales process.
“The Pivot team is exceptional and a true extension of our team. Their enthusiasm and pro-activity is remarkable on top of their knowledge. Always aiming to deliver higher results for us. They have done a FAB job in terms of email automations and segmentation. A dream agency!”
Key results
PERCENTAGE OF TOTAL REVENUE FROM EMAIL
AVERAGE OPEN RATE
EMAIL REVENUE GENERATED
Don’t just take our word. See how we’ve helped big and small brands pivot and get results through the power of email marketing.
When you collaborate with Pivot, you can send with confidence and scale at ease. You don’t have to deal with multiple agencies. Our in-house email experts deliver a full-service email marketing solution.
We’ll get to know your needs and create a strategy tailored to your goals. But first, we need a few details from you. Fill out the form below, and we’ll send a free proposal.
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