Challenges

Our goal was to allow Voxburner to use Hubspot in an integral way, compiling all relevant data and delivering sales and marketing campaigns as well as customer service.

However, migrating from Mailchimp to HubSpot requires a carefully planned process. It encompasses data mapping and modelling, data conditioning, and data preparation to bridge both platforms. User training would also need to be factored in.
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Once HubSpot was complete, it was also important to work closely with Voxburner on their ongoing email marketing strategy to ensure they’re maximising their investment and growing the business.

How we helped

We advised and assisted Voxburner with the implementation and migration processes. This was essential for the company, as they needed to transfer their data from their previous platform without missing a single piece of information, while they continued their operations.

Since the migration, our relationship with the client has evolved into a partnership. We provide a full email marketing management service to make sure Voxburner continually generate great results and maximises its ROI on the migration to HubSpot. This service includes weekly and monthly email campaign creation and delivery, frequent consultation meetings and strategy support.
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Since working with us, they have enjoyed the following benefits:

• Email marketing: Having all their contacts’ information on the platform enables segmentation and email list creation, which strengthens campaigns and allows for the analysis of each campaign's performance in a single place.
• Social media: Managing social media using Marketing Hub allowed them to attract a community in these networks, but also provided a means to drive sales, as the sales team realised the importance of social media for increasing lead generation.
• Landing pages: By using HubSpot, they created landing pages to capture higher-quality qualified leads. Plus, they realised that using landing pages helped them achieve a clearer view of the conversion process.
• Forms: This tool has helped Voxburner to compile more customer data with higher precision and in the required format, ultimately allowing the company to release a series of campaigns using the contact information.
• Marketing automation: This tool has helped Voxburner to compile more customer data with higher precision and in the required format, ultimately allowing the company to release a series of campaigns using the contact information.
• Lead nurturing: They use workflows to send automated emails to all leads converted for the first time. They created a welcome message to introduce the company, as well as new content describing the benefits of working with the company. This tool was also useful when creating campaigns for an appropriate follow-up on leads and guiding their contacts from one deal stage to the next in the buyer’s journey.
• Lead scoring: They use workflows to send automated emails to all leads converted for the first time. They created a welcome message to introduce the company, as well as new content describing the benefits of working with the company. This tool was also useful when creating campaigns for an appropriate follow-up on leads and guiding their contacts from one deal stage to the next in the buyer’s journey.
• Sales automation: This is a vital resource for Voxburner. Many tasks performed by their sales team have been automated, thus improving follow-up on prospects and customers, as well as increasing accuracy in detecting errors and viewing the next steps to follow in their pipelines.
• Sales reports: With HubSpot, the company obtained access to a great source of information and data, as well as a tool for analysis, measurements and evaluations. Each effort can be measured and, therefore, improved. Sales reports provide a clearer view of their processes and allow them to make better decisions.
• Sales pipeline management: All the company’s deals are stored in Sales Hub. This offers them the perfect springboard to create deals, gain visibility on sales processes progress, and generate a range of sales actions.